Market Strength: Why Roanoke Rapids

πŸ“ Strategic Location Advantage

Roanoke Rapids is strategically positioned along Interstate 95 (Exit 173), making it a highly accessible corridor market for employment, logistics, and long-term rental demand.

  • ~1 hr 15 min to Raleigh, NC
  • ~1 hr 30 min to Richmond, VA
  • Direct access to a major East Coast transportation artery

This location supports both local workforce housing demand and regional economic connectivity, while maintaining lower acquisition costs than major metro areas.


🏭 Employment & Economic Drivers

Roanoke Rapids benefits from a stable, diversified employment base that supports consistent rental demand:

  • ECU Health North Hospital – the region’s primary healthcare employer
  • Manufacturing, logistics, and packaging facilities
  • Strong blue-collar workforce with long-term tenancy patterns

These industries create recession-resistant rental demand, particularly for affordable and workforce housing.


🏘️ Tenant Demand Fundamentals

The local housing dynamics strongly favor rental ownership:

  • Median Rent (27870): $975 – $1,250/month
  • ~50% renter-occupied households
  • Walkable neighborhoods with nearby parks, schools, and amenities
  • Small-town affordability attracting long-term tenants

This market supports high occupancy, lower turnover, and predictable cash flow when assets are properly stabilized.


Beyond the numbers, Roanoke Rapids offers a quality of life that supports long-term tenant retention and stable occupancy.

Residents benefit from access to outdoor recreation, local entertainment, healthcare, schools, and everyday conveniencesβ€”all within an affordable, small-town environment.

The attractions highlighted below contribute to the livability of the area, making it an appealing place for workforce tenants to live, work, and stay.

πŸ” Exit Strategy Flexibility

Roanoke Rapids offers multiple viable exit paths, allowing investors to adjust strategy as market conditions evolve:

1. Long-Term Hold

  • Stabilize and refinance via DSCR loan
  • Extract equity while maintaining cash flow

2. Individual Retail Flips

  • Cosmetic rehabs
  • $80k – $125k ARVs per unit

3. Institutional / Portfolio Sale

  • Increase NOI
  • Package stabilized assets for resale to yield-focused buyers

MetricAs-IsStabilized
Monthly Income$2,275$7,700
Annual Gross Income$27,300$92,400
Net Operating Income-$1,500$63,600
Cap Rate (Unlevered)Negative~16.96%
Gross Rent Multiplier (GRM)13.744.06
Estimated Equity (ARV)β€”Up to ~$410,000

Click Here for more Financial Snapshot for Roanoke Rapids


βœ… Buyer Packet Includes

Qualified buyers receive a full diligence package, including:

  • πŸ“Š Pro forma & rent roll spreadsheet
  • πŸ“Έ Photos & video walkthroughs (available upon request)
  • 🧾 Address-level tax & insurance estimates
  • πŸ“ˆ Fair Market Value comps & rental analysis
  • πŸ“ Deal structure & contract terms

πŸ“© Contact US

Janice Shearin – 252-326-1197
Dwight Cox – (919) 944-7248
jdrealestategroup@yahoo.com